Pocky at Borders?

Borders has started to sell Pocky. You know the biscuit-y/cookie sticks dipped in chocolate? (Pocky also comes in strawberry, I think I've seen green tea before, and my favorite: chocolate dipped in pieces of crushed almonds...mmmmm). As a kid, I would buy Pocky from Chinese grocery stores - picking up a box, blowing the dust off the top of it, paying about 2 dollars, and sharing the box with my little brother. But what used to be a yummy childhood treat is now a cool item of the week at Borders. Unfortunately, labeling Pocky as a "cool item of the week" makes it considerably less cool and makes me not want to eat it anymore...kinda.